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"The French ritual of l'apéritif, unlike the American cocktail hour,
involves a light drink… and a few bites of something delicious
to whet the appetite."
— Mona Talbott, T Style magazine (New York Times)
French Cocktail Hour, or apéritif à la française, is captured by that very singular, privileged moment of socializing, conviviality and fun prior to dinner that to a great extent symbolizes the French art de vivre.
This unique tradition celebrated in France and throughout Southern Europe, provides the ideal opportunity to rediscover the appealing variety of French foods and beverages that are enjoyed in a relaxed atmosphere. The possibilities of easily prepared French products to please the palate are endless: delicious pâtés and cheeses pair perfectly with France's signature wines, Champagne, vodka and liquors. The French Cocktail Hour is a memorable experience with appeal the world over.
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French Cocktail Hour USA